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This is a marketing question, please select (one) answer. Fans whose interest is derived primarily via the economic value of sports are more likely to seek discount game tickets v a. secondary sellers such as StubHub b. participate in "fantasy sports leagues

This is a marketing question, please select (one) answer. Fans whose interest is derived primarily via the economic value of sports are more likely to seek discount game tickets v a. secondary sellers such as StubHub b. participate in "fantasy sports leagues

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This is a marketing question, please select (one) answer. Fans whose interest is derived primarily via the economic value of sports are more likely to a. b. C. seek discount game tickets via secondary sellers such as StubHub participate in "fantasy sports" leagues seek ownership opportunities in new start-up sports leagues watch sports on television d. rather than spend money on game tickets.
Transcribed Image Text:This is a marketing question, please select (one) answer. Fans whose interest is derived primarily via the economic value of sports are more likely to a. b. C. seek discount game tickets via secondary sellers such as StubHub participate in "fantasy sports" leagues seek ownership opportunities in new start-up sports leagues watch sports on television d. rather than spend money on game tickets.
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