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Explain the role of reference groups for heavy farm
equipment machinery brands, such as John Deere.
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- Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?Consider steps of consumer behavior process and discuss all the steps which consumer may use in purchase of fan from these expensive brands. Please relate purchase of fans effectively and be specific with the relevant condition.Give three (3) examples of products that consumers hold erroneous perceptions about. Trace how these errant perceptions came about.
- Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientationexplain How do online reviews and ratings impact consumer attitudes towards a product or brand?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?