Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors

Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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