You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort.Families with older children on a budgetFind 4 Behavioral and 4 Geographic DemographicsPsychographicsHobbiesAge range• GenderRace or ethnic originInterestsProblem they are solving byusing your product/serviceConcerns or anxieties theymay have about using yourproduct/serviceAmount they are willing tospend on yourproduct/serviceStyle/FashionFuture Aspirations (ex. starta family or retire)Level of educationOccupation(s)Household incomerange• Where do they liveReligion

We need to create an advertisement for a resort that wants to focus on couples seeking away time…

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Demographics
Psychographics
Hobbies
Age range
• Gender
Race or ethnic origin
Interests
Problem they are solving by
using your product/service
Concerns or anxieties they
may have about using your
product/service
Amount they are willing to
spend on your
product/service
Style/Fashion
Future Aspirations (ex. start
a family or retire)
Level of education
Occupation(s)
Household income
range
• Where do they live
Religion

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