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Discuss cases A, B, and C, comparing among them specific consumer portfolios for the whole Customer Lifetime Value assigned for each case according to consumer types (all CLV generated by each separate consumer type equals the surface area of given figure parts represented by consumer types). Name the best case in your opinion. Substantiate your opinion, and mention one company at least that uses each cases

Discuss cases A, B, and C, comparing among them specific consumer portfolios for the whole Customer Lifetime Value assigned for each case according to consumer types (all CLV generated by each separate consumer type equals the surface area of given figure parts represented by consumer types). Name the best case in your opinion. Substantiate your opinion, and mention one company at least that uses each cases

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer carefully justifying your positions Discuss cases A, B, and C, comparing among them specific consumer portfolios for the whole Customer Lifetime Value assigned for each case according to consumer types (all CLV generated by each separate consumer type equals the surface area of given figure parts represented by consumer types). Name the best case in your opinion. Substantiate your opinion, and mention one company at least that uses each cases Advocates Patrons Accounts Shoppers Testers Prospects B Santykiy marketingas, dr.doc. A.Paleraite,
Transcribed Image Text:Please answer carefully justifying your positions Discuss cases A, B, and C, comparing among them specific consumer portfolios for the whole Customer Lifetime Value assigned for each case according to consumer types (all CLV generated by each separate consumer type equals the surface area of given figure parts represented by consumer types). Name the best case in your opinion. Substantiate your opinion, and mention one company at least that uses each cases Advocates Patrons Accounts Shoppers Testers Prospects B Santykiy marketingas, dr.doc. A.Paleraite,
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