1 Please answer carefully justifying your positionsDiscuss cases A, B, and C, comparing among them specific consumer portfolios forthe whole Customer Lifetime Value assigned for each case according to consumer types(all CLV generated by each separate consumer type equals the surface area of givenfigure parts represented by consumer types). Name the best case in your opinion.Substantiate your opinion, and mention one company at least that uses each casesAdvocatesPatronsAccountsShoppersTestersProspectsBSantykiy marketingas, dr.doc. A.Paleraite,

The total value of a customer to a firm over the length of their relationship is referred to as…

Answered: Discuss cases A, B, and C, comparing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Ch. 8 Q1
Q.1.1 The operations management function takes cognizance of clients’ needs and continuously formulates its management strategies and objectives strengthens and expands customer base and competitiveness.With reference to the Uber case study presented above, discuss any five of the six main elements which forms part of customer needs.
Q.2. As a part of her dinner party planning, Jeanie wants to see whether she can bake a rice-and-broccoli casserole. She knows that there are some uncertainties when comes to cooking a new dish because some tasks might take less time than she imagines and some would take more time because there is always a likelihood of messir the sauce up and starting from scratch. Thus, she creates the following table to for the time (in minutes) she would take to create the casserole based upon her estimat optimistic, pessimistic, and most probable times based upon the steps in the recipe. Create the relevant project network and activity schedule (show work in your submission file in the last question of this problem set) and answer the questions given below. Most Immediate Optimistic Probable Pessimistic Activity Description Predecessor time (a) time (m) time (b) A Soak rice 10 15 B Cut up onions 3 5 17 Cut up broccoli 10 14 D Cook rice A 6 7 11 Make cream and cheese E 6 10 sauce Soak broccoli in…
Ch. 11 Q6
Q.6. What are the two types of decision making?
Q. 2 A cheap air conditioner (AC-1) has a lifetime of 20 years (no salvage value after that). The cost of this AC at year-1 is $2,000. A high-performance AC-2 has a lifetime of 30 years (no salvage value after that). The cost of this AC at year-1 is $3,000. Assume the building lifetime is 60 years, AC-2 can save 300kWh/year than AC-1. The currency inflation rate is 3%. The electricity cost is $0.8/kWh at year-1 with an annual growth rate of 5%. Please comment on the selection of the AC with calculation and numbers. What is the simple payback time for choosing the high-performance AC?
Question 36 The main statistic that is used to monitor unemployment in the economy is O a) the inflation rate. b) nominal GDP. Oc) real GDP. O d) real GDP per capita. e) the unemployment rate.
3
Determine the sales dollars required to earn net income of $230,000. Required sales $
A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
Q.5. Organizations Discuss. are faced with multiple challenges due to the advent of new technologies.
Q4. Under what circumstances are pay differentials justified?

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