Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
one year plan of how we intend to fix these issues
Two main problems about Fortnite:
Problem #1: Fortnine only does marketing with YouTube videos and they need to start advertising in different places like billboards and commercials to appeal to different groups of people
#2: fortnine’s customers are primarily heterosexual white men, and they need to expand and try to appeal to different types of people
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