Amos is the marketing director of a multinational company. Advancement in communication technology influences virtually every aspect of his work. The marketing officers in his department use Facebook, Instagram, WhatsApp, and Youtube extensively to market their company products. However, the overuse or misuse of these social media platforms has lead to information overload among those marketing officers. If you were Amos: Discuss the negative consequences of information overload on your marketing officers. Suggest the measures to be taken by the top management and the marketing officers to reduce information overload from social media usage.
Amos is the marketing director of a multinational company. Advancement in communication technology influences virtually every aspect of his work. The marketing officers in his department use Facebook, Instagram, WhatsApp, and Youtube extensively to market their company products. However, the overuse or misuse of these social media platforms has lead to information overload among those marketing officers. If you were Amos: Discuss the negative consequences of information overload on your marketing officers. Suggest the measures to be taken by the top management and the marketing officers to reduce information overload from social media usage.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Amos is the marketing director of a multinational company. Advancement in
communication technology influences virtually every aspect of his work. The
marketing officers in his department use Facebook, Instagram, WhatsApp, and
Youtube extensively to market their company products. However, the overuse or
misuse of these social media platforms has lead to information overload among those
marketing officers.
If you were Amos:
Discuss the negative consequences of information overload on your marketing
officers.
Suggest the measures to be taken by the top management and the marketing
officers to reduce information overload from social media usage.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6fe7d217-2fe9-4c2b-ba3b-176ddddc6a69%2F98bf8300-c5f1-46c9-9660-f45f632717dc%2Ffbpb17t_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Amos is the marketing director of a multinational company. Advancement in
communication technology influences virtually every aspect of his work. The
marketing officers in his department use Facebook, Instagram, WhatsApp, and
Youtube extensively to market their company products. However, the overuse or
misuse of these social media platforms has lead to information overload among those
marketing officers.
If you were Amos:
Discuss the negative consequences of information overload on your marketing
officers.
Suggest the measures to be taken by the top management and the marketing
officers to reduce information overload from social media usage.
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