Answered: Describe all the possible types of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Direction:

In an industrial Company named “Poland clothing and footwear “ of Europe, departments are divided into the following: Production Department, Engineering Department, Product Engineering Department, Quality Engineering Department, Maintenance Support Department, Facilities Management Department, EHS Department, HR Department, Accounting Department, and more.

The company decided to create its own E-Commerce Business.

E-Business refers to the process of incorporating the internet, intranets extranets, the web, and other electronic devices and forms to manage and conduct business. In a supply chain management, all transactions are to be made electronically and to be encoded in a database which includes: Purchasing of raw materials, Transformation of Raw Materials to Finished Goods, Scheduling Production Output, Order Management, Invoicing and Packaging, Pricing Manipulations, Online Store Setup, Marketing, Payment Options, Global Trading, Shipping, Payroll, and Recruitment. Each process corresponds to different electronic forms and records for ongoing monitoring of the overall business execution.

Focusing on all Business Models, the company needs to determine the benefits and challenges of each model.

Read and analyze given cases and answer the following question

Describe all the possible types of E-commerce which the company should follow to bit the current market strategy.

Expert Solution