Samo cooks is a bakery shop specialized only in sweets and desserts .The shop's owner Ibtissam khalil is considering taking it to the next level .She introduced at 15% discount customer's first purchase .This tactic was done to help introduce growth for the bakery by increasing the number of new customers .Which type of growth strategy does this example shows ?

Samo cooks is a bakery shop specialized only in sweets and desserts .The shop's owner Ibtissam khalil is considering taking it to the next level .She introduced at 15% discount customer's first purchase .This tactic was done to help introduce growth for the bakery by increasing the number of new customers .Which type of growth strategy does this example shows ?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.1: Inside Tesla’s Strategy For Growth

Problem 1VC

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