Try to visit a video on youtube "How McDonald's Marketing Strategy Makes you Hungry" and answer this following question:  1. What is the Mission and Vision of the company? 2. What is their business concept? 3. What is their business scope? 4. How they position their company's brand name? 5. SWOT Analysis of MCDonalds  6. Why McDonalds still not changing their Tagline “I’m Lovin it” after so many years?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Try to visit a video on youtube "How McDonald's Marketing Strategy Makes you Hungry" and answer this following question: 

1. What is the Mission and Vision of the company?
2. What is their business concept?
3. What is their business scope?
4. How they position their company's brand name?
5. SWOT Analysis of MCDonalds 
6. Why McDonalds still not changing their Tagline “I’m Lovin it” after so many years?

 

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