Can you call Etab’s business a success? Write your answer with the help of incidences mentioned in this case.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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From a single outlet with a five-member team back in 2010 to six outlets and a team of 50 members today, Cake Gallery has achieved a significant status among various segments of the Omani society throughout the years. Etab Al Zadjali, is a cofounder of Cake Gallery. Driven by her passion in business, Etab is a sweets-lover and she has translated her interest into her fruitful business. Like any business, she said, Cake Gallery has experienced ups and downs before reaching its current popular status. "Significant efforts were undertaken till this project was able to see success. When I first started business, my aspiration was to contribute with a precious project for Oman," Etab said, adding: "Cake Gallery's success is certainly attributed to the dedication and commitment of its team. Besides, competitors are always there, yet I always hunt for distinction in what I do through what I offer to the customers to make them happily satisfied." When asked on her role models in life, Etab said, "First comes my father who strongly believes in the talents and capabilities of Omani women. The support he provided since the first start of my project was overwhelming. "He was always there, and he still gets updated on the performance of my projects. Besides, the support that comes from my husband is noteworthy. "He has always shown a great support since he has a great background on the market and has been in the industry for a long time. I must also mention the management support I got from Al Balushi Investment LLC, which was also vital for my business Q: Can you call Etab’s business a success? Write your answer with the help of incidences mentioned in this case.
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