Our Purpose: Refresh the world. Make a difference. Our Vision: Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. We are a global manufacturing business within the beverages industry that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our company and our nearly 225 bottling partners worldwide. While many view our company as simply "Coca-Cola," our system operates through multiple local channels. The primary way that our products reach the marketplace starts with Coca-Cola, which manufactures and sells concentrates, beverage bases and syrups to bottling operations. Coca-Cola also owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute final branded beverages to our customers and vending partners, who then sell our products to consumers. All bottling partners work closely with customers; grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others ;to execute localized strategies developed in partnership with our company. Customers then sell our products to consumers at a rate of 1.9 billion servings a day. However, Coca-Cola exists in a complex and stable environment, meaning there is a low to moderate level of uncertainty. When the company expands into an unfamiliar or untested region they can experience a locally stormy environment. To curb this challenge, coca cola aim to improve their current online system to enable the sale of their products to places them deep problematic. More of their challenges include problems associated with high sugar consumption in coca-cola beverages which is harmful to health, continuous increase in competitors popping from all corners of the universe, plastic bottle waste and water scarcity. According to health and environmental regulatory bodies, these issues will lead to many negative impacts to social and natural environment. In response to this problem, coca cola invests large sums of funds into the recycling of bottle and plastic. In recent years, Coca-Cola is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making. Following the consumer also means embracing the growth of eCommerce and rethinking how Coke beverages are sold and delivered. “Now as a consumer, you have a million different ways you can beverages to your home or wherever you are,” said Chaly Jo Moyen, SVP of strategy, planning and decision science at coca cola. “In the last five years, this world has turned completely upside down.” The company aims to implement an online ordering solution or a mobile app that will allow same-day grocery delivery services or click-and-collect curbside pickup solutions. Also Coca cola is currently partnering with goPuff, an on-demand convenience store delivery startup catering to college campuses, to deliver get cold beverages to students’ doorsteps within a few minutes. According to Moyen, Coca-Cola is using digital technology to create new consumer experiences and improve on existing ones. How We Operate The Coca-Cola Company markets, manufactures and sells: beverage concentrates and syrups; and, Finished beverages (including sparkling soft drinks; water and sports drinks; juice, dairy and plant-based drinks; and tea and coffee). Identify business processes of coca cola and outline the business tasks/activities conducted under each business process identified.
Our Purpose:
Refresh the world. Make a difference.
Our Vision:
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. We are a global manufacturing business within the beverages industry that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our company and our nearly 225 bottling partners worldwide.
While many view our company as simply "Coca-Cola," our system operates through multiple local channels. The primary way that our products reach the marketplace starts with Coca-Cola, which manufactures and sells concentrates, beverage bases and syrups to bottling operations. Coca-Cola also owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute final branded beverages to our customers and vending partners, who then sell our products to consumers.
All bottling partners work closely with customers; grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others ;to execute localized strategies developed in partnership with our company. Customers then sell our products to consumers at a rate of 1.9 billion servings a day. However, Coca-Cola exists in a complex and stable environment, meaning there is a low to moderate level of uncertainty. When the company expands into an unfamiliar or untested region they can experience a locally stormy environment. To curb this challenge, coca cola aim to improve their current online system to enable the sale of their products to places them deep problematic. More of their challenges include problems associated with high sugar consumption in coca-cola beverages which is harmful to health, continuous increase in competitors popping from all corners of the universe, plastic bottle waste and water scarcity. According to health and environmental regulatory bodies, these issues will lead to many negative impacts to social and natural environment. In response to this problem, coca cola invests large sums of funds into the recycling of bottle and plastic.
In recent years, Coca-Cola is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making. Following the consumer also means embracing the growth of eCommerce and rethinking how Coke beverages are sold and delivered. “Now as a consumer, you have a million different ways you can beverages to your home or wherever you are,” said Chaly Jo Moyen, SVP of strategy, planning and decision science at coca cola. “In the last five years, this world has turned completely upside down.” The company aims to implement an online ordering solution or a mobile app that will allow same-day grocery delivery services or click-and-collect curbside pickup solutions. Also Coca cola is currently partnering with goPuff, an on-demand convenience store delivery startup catering to college campuses, to deliver get cold beverages to students’ doorsteps within a few minutes. According to Moyen, Coca-Cola is using digital technology to create new consumer experiences and improve on existing ones.
How We Operate
The Coca-Cola Company markets, manufactures and sells: beverage concentrates and syrups; and, Finished beverages (including sparkling soft drinks; water and sports drinks; juice, dairy and plant-based drinks; and tea and coffee).
Identify business processes of coca cola and outline the business tasks/activities conducted under each business process identified.
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