2. How feasible do you think are the segmentation and targeting strategies of Volvo with reference to the segmentation feasibility criteria discussed in the lecture and tutorials.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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2. How feasible do you think are the segmentation
and targeting strategies of Volvo with reference to
the segmentation feasibility criteria discussed in the
lecture and tutorials.
Distinct
Accessible
Measurable
Profitable
Support your answer with evidence.
Transcribed Image Text:2. How feasible do you think are the segmentation and targeting strategies of Volvo with reference to the segmentation feasibility criteria discussed in the lecture and tutorials. Distinct Accessible Measurable Profitable Support your answer with evidence.
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