（Sydney supermarket）You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCES MODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL ■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • Marketing Strategy Models • Strategy application and implementation • Market Research YOU MUST INCLUDE GOVERNMENT RESEARCH PROFILE for the LOCAL AREA, and INCLUDE PHOTOGRAPHS of the STORE, and PRODUCT IN STORE. Assessment length This report is limited to a maximum of 2000 words,（Sydney supermarket
（Sydney supermarket）You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCES MODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL ■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • Marketing Strategy Models • Strategy application and implementation •
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