Critically analyze the business strategy adopted by Mrigtrushna. The company in 2021 is finding it difficult to attract new consumers, though the business is doing well otherwise. What will you suggest to top management of Mrigtrushna? Discuss
Mrigtrushna is a health food and beverage start-up from Indore that aims to give people
their daily dose of nutrients through healthy cold-pressed juices. Mrigtrushna started in
2009 and has become India’s No. 1 cold-pressed juice company, offering 26 varieties of
cold-press juices to customers. Unlike single flavor juices available in tetra packs,
Mrigtrushna juices are a blend of ingredients to help you trim, glow, shield, build, run and
flush with each bottle of juice specially formulated to help achieve this. All Mrigtrushna’s
products are 100% natural and free of artificial additives such as sugar, preservatives,
concentrates, nectars and flavors. In addition, Mrigtrushna’s juice blends are the safest
packaged beverages in the market, produced with cold press technology and packaged with
high pressure processing. It is because of this that the company charges a premium. The
juices are available in 250 ml bottles starting from Rs 80. Critically analyze the business
strategy adopted by Mrigtrushna. The company in 2021 is finding it difficult to attract new
consumers, though the business is doing well otherwise. What will you suggest to top
management of Mrigtrushna? Discuss
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