Outline the components within the market environment. Your discussion must include realistic examples for Sneeky

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

SNEEKY is a premium producer and retailer of handmade bags that are not only beautifully designed and made to last, but friendly to the environment and socially inclusive.

All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles from our local suppliers. Our proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable our customers to express their personality.

Our Sneeky is to become a global leader in sustainable fashion and a game changer in Africa.

We are committed to continually innovating the craft of bag making, to not only be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty.

Environmental commitment

  • Ensure that all our products are made from recyclable material.
  • Our production is not harmful to the environment, with no carbon emissions from our machinery.
  • We uphold a minimum wastage policy in our factory, where our fabrics are maximized to the best of their capabilities.

Social commitment

  • We have created full time employment for 6 local community members, with ambitions to grow this number substantially.
  • We work with waste pickers who collect and trade recyclable materials for employment, to supply us with the tyre tubes.
  • One of our goals is to create awareness around the topic of sustainable fashion in South Africa, and the African continent as a whole

Required:

COVID-19 has drastically changed the buying patterns and behaviours and therefore the retail industry. As such, Sneeky is in the process of conducting an environmental analysis to ensure that they have positioned themselves to be as competitive as possible. Sneeky has come to you to help them analyse the competitive nature of the market environment.

Outline the components within the market environment. Your discussion must include realistic examples for Sneeky

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning