Jeans By Jeremy is a denim clothing chain that has achieved great success bymarketing to young professional women in their 20s and 30s. When the owner decided to target teens, he placed ads featuring teenage models in the same high profile fashion magazines that had worked so well at building sales in the past: Glamour, Allure, and Cosmopolitan. The ads were hip and eye-catching. But the response from teens was poor-in fact, it was close to nonexistent. What went wrong?
Jeans By Jeremy is a denim clothing chain that has achieved great success bymarketing to young professional women in their 20s and 30s. When the owner decided to target teens, he placed ads featuring teenage models in the same high profile fashion magazines that had worked so well at building sales in the past: Glamour, Allure, and Cosmopolitan. The ads were hip and eye-catching. But the response from teens was poor-in fact, it was close to nonexistent. What went wrong?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Jeans By Jeremy is a denim clothing chain that has achieved great success by
marketing to young professional women in their 20s and 30s. When the owner decided to target teens, he placed ads featuring teenage models in the same high profile fashion magazines that had worked so well at building sales in the past: Glamour, Allure, and Cosmopolitan. The ads were hip and eye-catching. But the response from teens was poor-in fact, it was close to nonexistent. What went wrong?
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