Shops Which statement or statements apply to retailers? Select one or more options: Stores give consumers access to goods and services The store makes it easier for consumers to find products they want to buy The store's main function is to be a broker between consumer and manufacturer If a manufacturer combines a direct and an indirect distribution channel, it competes with the stores By selling through stores, manufacturers can focus on product development and let the store maintain contact with consumers
Shops Which statement or statements apply to retailers? Select one or more options: Stores give consumers access to goods and services The store makes it easier for consumers to find products they want to buy The store's main function is to be a broker between consumer and manufacturer If a manufacturer combines a direct and an indirect distribution channel, it competes with the stores By selling through stores, manufacturers can focus on product development and let the store maintain contact with consumers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Shops
Which statement or statements apply to retailers?
Select one or more options:
Stores give consumers access to goods and services
The store makes it easier for consumers to find products they want to buy
The store's main function is to be a broker between consumer and manufacturer
If a manufacturer combines a direct and an indirect distribution channel, it competes with the stores
By selling through stores, manufacturers can focus on product development and let the store maintain contact with consumers
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