How Nike applies the “15-second sell” which does well to enhance brand awareness or brand image rather than creating new brand associations? and are there any alternative ways/methods/ strategies that Nike can evaluate customer experience and be more selective about distribution except the above ones?
For the past five years, Nike has concentrated on what it does best: selling shoes and assisting people in becoming better versions of themselves via exercise. Rather than competing with Apple, they just used technology to accomplish their objectives”. Our text suggests the idea of the effectiveness of the “15-second sell” which does well to enhance brand awareness or brand image rather than creating new brand associations.
The fact I,s ads are now appearing in more unconventional places in an effort to keep up with digital marketing strategies that are working with savvy consumers. However, because Nike has decided that DTC is the best option for the company, they will be required to spend more on marketing as other competitors flood the market with the help of giant retailers like Amazon. For this reason, Nile would benefit from taking a digital snapshot of its online presence. With the crazy of Facebook now fading out, the company now more than ever needs to focus on social media influencers that occupy spaces like TikTok and snapchat that often showcase top creators building a narrative around sketches that promote brands that will reach a wider consumer audience of followers. Social media engagement has shown to bring in 50% more revenue for companies. This way ,Nike can evaluate customer experience and be more selective about distribution.
How Nike applies the “15-second sell” which does well to enhance brand awareness or brand image rather than creating new brand associations?
and are there any alternative ways/methods/ strategies that Nike can evaluate customer experience and be more selective about distribution except the above ones?
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