Which is NOT true regarding push versus pull marketing? OIn push marketing, manufacturers use their sales forces and promotional activites focused on their channel intermediaries in order to assure their products are available to the final consumer. O Aush marketing is especially useful when the brand choice decision is taken at the point of purchase. OIn pull marketing, manufacturers stimulate demand by advertising and promoting heavly on the end consumer. O Push marketing is appropriate for products that have high brand loyalty and high involvement. O Ivesting in TV ads instead of paying for privileged shelf space is an example of pul marketing for a manufacturer.
Which is NOT true regarding push versus pull marketing? OIn push marketing, manufacturers use their sales forces and promotional activites focused on their channel intermediaries in order to assure their products are available to the final consumer. O Aush marketing is especially useful when the brand choice decision is taken at the point of purchase. OIn pull marketing, manufacturers stimulate demand by advertising and promoting heavly on the end consumer. O Push marketing is appropriate for products that have high brand loyalty and high involvement. O Ivesting in TV ads instead of paying for privileged shelf space is an example of pul marketing for a manufacturer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which is NOT true regarding push versus pull marketing
Transcribed Image Text:Which is NOT true regarding push versus pull marketing?
OIn push marketing, manufacturers use their sales forces and promotional
activities focused on their channel intermediaries in order to assure their
products are available to the final consumer.
O Push marketing is especialy useful when the brand choice decision is taken at
the point of purchase.
OIn pull marketing, manufacturers stimulate demand by advertising and promoting
heavly on the end consumer.
12
O Push marketing is appropriate for products that have high brand loyalty and high
invovement
O Investing in TV ads instead of paying for privileged shelf space is an example of
pull marketing for a manufacturer.
Question 41
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