Imagine you are the Head of Sales for 'Square Group', Bangladesh. You are basically dealing with some Fast- Moving Consumer Goods [FMCG] items from the toiletries and food & beverage category named 'Meril', Jui', 'Revive', 'Kool, 'Chaka', and 'Ruchi', 'Radhudni', Cashi', Chopstick etc. Now draw your Sales Network (showing the positions of different sales management/employees) following Product Sales Structure and explain what will be your major roles in managing the network nationwide.
Imagine you are the Head of Sales for 'Square Group', Bangladesh. You are basically dealing with some Fast- Moving Consumer Goods [FMCG] items from the toiletries and food & beverage category named 'Meril', Jui', 'Revive', 'Kool, 'Chaka', and 'Ruchi', 'Radhudni', Cashi', Chopstick etc. Now draw your Sales Network (showing the positions of different sales management/employees) following Product Sales Structure and explain what will be your major roles in managing the network nationwide.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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