How would you apply Features, advantage and benefits (FAB) method of selling in order to sell this product to your target market?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Honda Motorcycle and Scooter India have launched the 2021 Gold Wing Tour in two variants starting from Rs 37.20 lakh. How would you apply Features, advantage and benefits (FAB) method of selling in order to sell this product to your target market?
 
 
 
 
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