Sebaga Pty Ltd is a well -established company known for its innovative products. The company has developed a smart home camera called Nanny for new working mothers to ease them from anxiety when they leave their babies at home. However, the company faces a complex- pricing decisions of its new product. Discuss five pricing strategies and recommend the most suitable for Sebaga (25 marks)
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Sebaga Pty Ltd is a well -established company known for its innovative products. The company
has developed a smart home camera called Nanny for new working mothers to ease them from
anxiety when they leave their babies at home. However, the company faces a complex- pricing
decisions of its new product. Discuss five pricing strategies and recommend the most suitable for
Sebaga (25 marks)
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