You have just joined Kirloskar Pumps, a B2B firm from B2C firm Usha fans. Kirloskar Pump strives to maintain good relations with their dealers. How are marketing channels different in B2B than in B2C. Explain the role and functions of dealers to justify the close relationship of OEMs with dealers. Explain Briefly

You have just joined Kirloskar Pumps, a B2B firm from B2C firm Usha fans. Kirloskar Pump strives to maintain good relations with their dealers. How are marketing channels different in B2B than in B2C. Explain the role and functions of dealers to justify the close relationship of OEMs with dealers. Explain Briefly

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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