Brod Walmart 5loomingdales Wamart Bloominodale's Bieadth of product line Payless Sioesource TITany & Co. Nanow Low Value added High FIGURE 16-8 Positioning strategies for retailers are based on breadth of product line and value added. Walmart Trederic J. Brown/ArT/Getty Imagas; Elooningdale's: @reter Horree/Alamy Stock Photo, Tiffany & Co GEthan Miller/Getty Images; Payless ShoeSource: erhilip Scalia/Alamy
Brod Walmart 5loomingdales Wamart Bloominodale's Bieadth of product line Payless Sioesource TITany & Co. Nanow Low Value added High FIGURE 16-8 Positioning strategies for retailers are based on breadth of product line and value added. Walmart Trederic J. Brown/ArT/Getty Imagas; Elooningdale's: @reter Horree/Alamy Stock Photo, Tiffany & Co GEthan Miller/Getty Images; Payless ShoeSource: erhilip Scalia/Alamy
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
Problem 1LO
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Question
Refer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix. What strategies should Payless ShoeSource follow to move itself into the same position as Tiffany & Co.? |
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