Brod Walmart 5loomingdales Wamart Bloominodale's Bieadth of product line Payless Sioesource TITany & Co. Nanow Low Value added High FIGURE 16-8 Positioning strategies for retailers are based on breadth of product line and value added. Walmart Trederic J. Brown/ArT/Getty Imagas; Elooningdale's: @reter Horree/Alamy Stock Photo, Tiffany & Co GEthan Miller/Getty Images; Payless ShoeSource: erhilip Scalia/Alamy

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Refer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix. What strategies should Payless ShoeSource follow to move itself into the same position as Tiffany & Co.?
Brod
Walmart
5loomingdales
Wamart
Bloominodale's
Bieadth of
product line
Payless
Sioesource
TITany & Co.
Nanow
Low
Value added
High
FIGURE 16-8
Positioning strategies for retailers are based on breadth of product line and value added.
Walmart Trederic J. Brown/ArT/Getty Imagas; Elooningdale's: @reter Horree/Alamy Stock Photo, Tiffany & Co GEthan Miller/Getty Images; Payless ShoeSource: erhilip
Scalia/Alamy
Transcribed Image Text:Brod Walmart 5loomingdales Wamart Bloominodale's Bieadth of product line Payless Sioesource TITany & Co. Nanow Low Value added High FIGURE 16-8 Positioning strategies for retailers are based on breadth of product line and value added. Walmart Trederic J. Brown/ArT/Getty Imagas; Elooningdale's: @reter Horree/Alamy Stock Photo, Tiffany & Co GEthan Miller/Getty Images; Payless ShoeSource: erhilip Scalia/Alamy
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