Create marketing channels on how your product will be distributed to your customers that will describe whether it is a Direct Selling, Indirect Selling, dual distribution or reverse channels. Furthermore, emphasize on the channel members included in chosen types of marketing channels, for example for direct selling, the channel member here is the company's sales team

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

1. In the place of distribution part: Create marketing channels on how your product will be distributed to your customers that will describe whether it is a Direct Selling, Indirect Selling, dual distribution or reverse channels. Furthermore, emphasize on the channel members included in chosen types of marketing channels, for example for direct selling, the channel member here is the company's sales team

.2. Include also the types of patterns of distribution for your strategy that you are going to focus on for your product such as direct, indirect, exclusive, intensive or selective.

3 . Discuss a flow chart to emphasize the level of the marketing channel for your product, such as zero, one or two levels.

Theattached photo is the product : lanyard alcohol and mask holder 

3303755
Transcribed Image Text:3303755
Expert Solution
steps

Step by step

Solved in 7 steps

Blurred answer
Knowledge Booster
Channel management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning