Create marketing channels on how your product will be distributed to your customers that will describe whether it is a Direct Selling, Indirect Selling, dual distribution or reverse channels. Furthermore, emphasize on the channel members included in chosen types of marketing channels, for example for direct selling, the channel member here is the company's sales team

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SA
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1. In the place of distribution part: Create marketing channels on how your product will be distributed to your customers that will describe whether it is a Direct Selling, Indirect Selling, dual distribution or reverse channels. Furthermore, emphasize on the channel members included in chosen types of marketing channels, for example for direct selling, the channel member here is the company's sales team

.2. Include also the types of patterns of distribution for your strategy that you are going to focus on for your product such as direct, indirect, exclusive, intensive or selective.

3 . Discuss a flow chart to emphasize the level of the marketing channel for your product, such as zero, one or two levels.

Theattached photo is the product : lanyard alcohol and mask holder 

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Transcribed Image Text:3303755
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