True of False only please answer allConsidering B2B brands, the manufacturer typically use a “direct” or “indirect” sales channel strategy to build revenue.When using intensive distribution strategies it is often used for convenience offerings considering products customers purchase on the spot without much shopping around.A multi-channel strategy involves carefully selecting several marketing channels in the same category and using them to connect with both potential and current customers.There will be a complete channel strategy when it includes all the steps a vendor takes to connect with their target customers through various platforms or channels. The goal of each channel strategy can vary, depending on a marketing channel's overarching marketing and sales objectives.Creating an effective channel strategy can help companies determine where and how their consumers prefer to purchase their products. Companies often select which channels to integrate into their channel strategy based on the current markets they are serving.When the selected intermediary has the ability to push the product in the market in the wake of the cut-throat competition,it can be attributed to sales performance.When considering the prospective intermediary’s attitude, it is usually measured in terms of its aggressive approach, enthusiasm, and ability to take initiatives reflect its attitude towards success.It is considered to be vital for firms that have products that consumers are not well of to have a good work done in communicating the benefits of managing their products from the perspective of channel members. Using surveys techniques like formal and informal interviews to know the opinions of consumers might be able to create useful understandings about the opportunities and threats of a prospective channel member may pose for the company.When the manufacturer doe not have a selection criteria can be extremely deteriorating in the early stages of the business.The ability of the intermediary to have a wide geographical reach that comprises of the manufacturer’s target market and would like to reach is known as market coverage.

Companies use different effective marketing channel strategies to ear more revenue. There are two…

Answered: True of False only please answer all…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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True of False only please answer all

Considering B2B brands, the manufacturer typically use a “direct” or “indirect” sales channel strategy to build revenue.
When using intensive distribution strategies it is often used for convenience offerings considering products customers purchase on the spot without much shopping around.
A multi-channel strategy involves carefully selecting several marketing channels in the same category and using them to connect with both potential and current customers.
There will be a complete channel strategy when it includes all the steps a vendor takes to connect with their target customers through various platforms or channels. The goal of each channel strategy can vary, depending on a marketing channel's overarching marketing and sales objectives.
Creating an effective channel strategy can help companies determine where and how their consumers prefer to purchase their products.
Companies often select which channels to integrate into their channel strategy based on the current markets they are serving.
When the selected intermediary has the ability to push the product in the market in the wake of the cut-throat competition,it can be attributed to sales performance.
When considering the prospective intermediary’s attitude, it is usually measured in terms of its aggressive approach, enthusiasm, and ability to take initiatives reflect its attitude towards success.
It is considered to be vital for firms that have products that consumers are not well of to have a good work done in communicating the benefits of managing their products from the perspective of channel members.
Using surveys techniques like formal and informal interviews to know the opinions of consumers might be able to create useful understandings about the opportunities and threats of a prospective channel member may pose for the company.
When the manufacturer doe not have a selection criteria can be extremely deteriorating in the early stages of the business.
The ability of the intermediary to have a wide geographical reach that comprises of the manufacturer’s target market and would like to reach is known as market coverage.

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True of False only please answer all Considering B2B brands, the manufacturer typically use a “direct” or “indirect” sales channel strategy to build revenue.