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Cholce embedded marketing digital marketing multichannel marketing word-of-mouth marketing

Cholce embedded marketing digital marketing multichannel marketing word-of-mouth marketing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from traditional retailing, she sends emails to the people in her neighborhood. She also informs customers about various promotional offers through pamphlets. Which of the following techniques best describes Cathy's overall marketing method? Multiple Cholce embedded marketing digital marketing multichannel marketing word-of-mouth marketing
Transcribed Image Text:Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from traditional retailing, she sends emails to the people in her neighborhood. She also informs customers about various promotional offers through pamphlets. Which of the following techniques best describes Cathy's overall marketing method? Multiple Cholce embedded marketing digital marketing multichannel marketing word-of-mouth marketing
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