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Give your own example of general types of marketing intermediaries (one example per type).

Give your own example of general types of marketing intermediaries (one example per type).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give your own example of general types of marketing intermediaries (one example per type).
General Types of marketing intermediaries: > Agent - a business unit which negotiates sales but does not take title to the goods in which it deals. Broker - an agent who does not have direct physical control of the goods in which he deals but represents either buyer or seller in negotiating purchases or sales. Commission merchant - an agent who usually exercises physical control over and negotiates the sale of the goods he handles. Dealer - a firm which buys and resells merchandise at either retail or wholesale. Merchant – a business unit which buys, takes title to, and resell merchandise. Retailer - a merchant whose main business is to sell directly to the final Consumer. Wholesaler - a business unit which buys and resells merchandise to retailers, to other merchants, industrial, institutional, or commercial users.
Transcribed Image Text:General Types of marketing intermediaries: > Agent - a business unit which negotiates sales but does not take title to the goods in which it deals. Broker - an agent who does not have direct physical control of the goods in which he deals but represents either buyer or seller in negotiating purchases or sales. Commission merchant - an agent who usually exercises physical control over and negotiates the sale of the goods he handles. Dealer - a firm which buys and resells merchandise at either retail or wholesale. Merchant – a business unit which buys, takes title to, and resell merchandise. Retailer - a merchant whose main business is to sell directly to the final Consumer. Wholesaler - a business unit which buys and resells merchandise to retailers, to other merchants, industrial, institutional, or commercial users.
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