Explain graphically the consumer
Channel marketing focuses on the distribution of products from the manufacturer to the consumer. It is part of the distribution component in the four P’s of the “marketing mix” – product, pricing, promotion, and place. Since most manufacturers and producers don’t sell directly to their end user, they use a marketing channel to distribute their products, whether it’s a vending machine, department store, or a trade show. While channel marketing is usually applied to products, it can also be used to market ideas and services.
Marketing channels help organizations expand their reach and their revenue. However, each marketing channel will offer a different combination of coverage and performance, and so they may be used in combination. Marketing channels may include traditional distribution models — which include producers, wholesalers and retailers — or variants that cut out one or two components. For examples, companies like Dell and Avon avoid wholesalers and retailers by using their own warehouses and salespeople to sell to consumers. Examples of marketing channels include:
- Wholesalers
- Direct-to-distributors
- Internet direct
- Catalogue direct
- Sales team
- Value-added reseller
- Consultant
- Retail sales agent
- Manufacturer’s representative
Step by step
Solved in 2 steps with 1 images
