Describe the four types of marketing channelsand the roles they play in marketing strategy.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.2: Marketing Plan Components
Problem 1LO
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Describe the four types of marketing channels
and the roles they play in marketing strategy.

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