Deli Cafe has been in the business for a few decades. Due to the number of competitors that has increased in the F&B industry, the company has decided to launch a new product. As a marketing manager for the company, apply FIVE (5) components of the offer into the new product.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Deli Cafe has been in the business for a few
decades. Due to the number of competitors
that has increased in the F&B industry, the
company has decided to launch a new
product. As a marketing manager for the
company, apply FIVE (5) components of the
offer into the new product.
Transcribed Image Text:Deli Cafe has been in the business for a few decades. Due to the number of competitors that has increased in the F&B industry, the company has decided to launch a new product. As a marketing manager for the company, apply FIVE (5) components of the offer into the new product.
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