Answered: Give a definition of marketing and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

100%

Give a definition of marketing and explain it elaborately.

Expert Solution

INTRODUCTION:

Before the year 2000, basically, the selling activities were done, there were two parties, the buyer and the seller. But after the year 2000, there are different marketing activities that are being done in an organization. There are after-sale services and customer relationship management activities that are being done in an organization.

These days online marketing and digital marketing activities are being done in an organization. The organizations are trying to maximize the market share, generate revenues and gain profits for organizations. There are marketing research activities that are being done in an organization.