___________ To implement the marketing concept, the firm must mobilize its marketing resources toa. price the product at a level that is acceptable to buyers.b. provide a product that will not satisfy the firm’s objectives.c. minimize promotion.d. reduce the number of distribution sites.e. obtain incorrect marketing information.
___________ To implement the marketing concept, the firm must mobilize its marketing resources toa. price the product at a level that is acceptable to buyers.b. provide a product that will not satisfy the firm’s objectives.c. minimize promotion.d. reduce the number of distribution sites.e. obtain incorrect marketing information.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
___________ To implement the marketing concept, the firm
must mobilize its marketing resources to
a. price the product at a level that is acceptable
to buyers.
b. provide a product that will not satisfy the
firm’s objectives.
c. minimize promotion.
d. reduce the number of distribution sites.
e. obtain incorrect marketing information.
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