Marketing Channels. It is a system that ensures the proper distribution of goods and services from the point of production to the point of consumption by passing moving it through different levels. Fyers and Brochures Billboard TRADITIONAL TV ads TRADITIONAL MARKETING CHANNEL MARKETING CHANNEL: Newspaper Radio Magazine VERSUS Website Marketing Influencer Marketing DIGITAL Social Media Marketing DIGITAL MARKETING CHANNEL Viral Marketing Online Public Relation Email Marketing

Marketing Channels. It is a system that ensures the proper distribution of goods and services from the point of production to the point of consumption by passing moving it through different levels. Fyers and Brochures Billboard TRADITIONAL TV ads TRADITIONAL MARKETING CHANNEL MARKETING CHANNEL: Newspaper Radio Magazine VERSUS Website Marketing Influencer Marketing DIGITAL Social Media Marketing DIGITAL MARKETING CHANNEL Viral Marketing Online Public Relation Email Marketing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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describe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)
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CASE: NEW PRODUCT = NEW MARKETS = NEW MARKETING CHANNELS You are the seasoned channel marketing manager for a leading audiovisual hardware manufacturer (overhead projectors, slide projectors, filmstrip projectors) that has the fortunate advantage of representing from 40 percent to 50 percent of the total annual sales of 125 dealers. To date, your overall channel of distribution relationship has been a superior one. Even though your products generate a major share of your dealers’ sales revenue, you have not abused your power position, which has gained you a great deal of field respect. Sales and profits are consistently increasing, and all three parts of the COD— manufacturer, distributor, and end user—are quite satisfied and content. But your channel world is about to change dramatically. Your immediate superior—the division general manager—walks into your office, closes the door (not a good sign), and firmly informs you that the company president has, on her own, decided to purchase…