1.    What is the retailer's role as a member of the larger supply chain?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.    What is the retailer's role as a member of the larger supply chain?  
 
2.    What are the different types of retail supply chains?  
 
3.    What is a vertical marketing channel?  
 
4.    What is the primary difference between a conventional marketing channel and a vertical marketing channel? 
 
5.    Why is collaboration so important in supply chains today?

 

 

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