Answered: 1. Explain trade channels and sales…

Business

Marketing

1. Explain trade channels and sales support in marketing mix

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Explain trade channels and sales support in marketing mix. 2. Explain channel number and segmented channels in marketing mix.

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