Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Graphically explain the multi-channel marketing system?
Expert Solution

Step 1
Multi-channel marketing system: It is a system of using many strategies to lead the business in the successful path. The companies following a multi-channel marketing system will try to reach the targeted people through as many channels. They will try to reach the customers through online as well as offline. Each customer can be reached through different channels, that's why multiple channels are used.
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