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We need 8 specific objective STRATEGIES IN THE MARKETING CHANNELS Our Company name is Radiance Candles and our product are candles the pictures provided below are examples:

We need 8 specific objective STRATEGIES IN THE MARKETING CHANNELS Our Company name is Radiance Candles and our product are candles the pictures provided below are examples:

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We need 8 specific objective STRATEGIES IN THE MARKETING CHANNELS

Our Company name is Radiance Candles and our product are candles

the pictures provided below are examples:

4 11:21 ON CHAPTER 5: Strategy in Marketing Channel - (present strategy so that you can achieve the objectives presented.) (what will you do to achieve that objective) Objective 1 CHANNEL STRATEGY (Ronalyn) -Since we will be starting, we consider social media marketing and personal selling. It is considered to be one of the many ways that today's companies are adapting to their channel marketing strategy to suit customers that want to form deeper connections with brands. Through social campaigns and personal selling, our brand can actively be promoted and engage with consumers at the same time. Although search engine campaigns are designed to suit the specific preferences and language of our target audience, they're not as personal or intimate as some channel strategy options like social media marketing. Objective 2 DISTRIBUTION DECISION Selective Distribution in relation to our target market and to objective one, selling our product in a specific location and channel members can greatly help us to gain popularity at the same time profit. A background check and further research would be performed by the manufacturing business to find the right channel
Transcribed Image Text:4 11:21 ON CHAPTER 5: Strategy in Marketing Channel - (present strategy so that you can achieve the objectives presented.) (what will you do to achieve that objective) Objective 1 CHANNEL STRATEGY (Ronalyn) -Since we will be starting, we consider social media marketing and personal selling. It is considered to be one of the many ways that today's companies are adapting to their channel marketing strategy to suit customers that want to form deeper connections with brands. Through social campaigns and personal selling, our brand can actively be promoted and engage with consumers at the same time. Although search engine campaigns are designed to suit the specific preferences and language of our target audience, they're not as personal or intimate as some channel strategy options like social media marketing. Objective 2 DISTRIBUTION DECISION Selective Distribution in relation to our target market and to objective one, selling our product in a specific location and channel members can greatly help us to gain popularity at the same time profit. A background check and further research would be performed by the manufacturing business to find the right channel
4 11:22 ferences and languagUN M target audience, they're not as personal or intimate as some channel strategy options like social media marketing. Objective 2 DISTRIBUTION DECISION Selective Distribution in relation to our target market and to objective one, selling our product in a specific location and channel members can greatly help us to gain popularity at the same time profit. A background check and further research would be performed by the manufacturing business to find the right channel members. Also, we can take advantage of this approach so that we can choose the most appropriate best-performing outlets and focus effort on them. or Objective 3 CHANNEL STRATEGY AS AN OVERALL CORPORATE OBJECTIVE The management of the company would be in charge of the overall corporate strategy-making. As for the strategy making there would be our long-term and short-term strategies. For our long-term it would involve the profitability of our product line to ensure that we would be earning more profits. As for our short-term strategy it is our advertising and promotion of the product. This is going to be implemented to promote sales and promotions of our new products and other events foreseen in the next month to 12
Transcribed Image Text:4 11:22 ferences and languagUN M target audience, they're not as personal or intimate as some channel strategy options like social media marketing. Objective 2 DISTRIBUTION DECISION Selective Distribution in relation to our target market and to objective one, selling our product in a specific location and channel members can greatly help us to gain popularity at the same time profit. A background check and further research would be performed by the manufacturing business to find the right channel members. Also, we can take advantage of this approach so that we can choose the most appropriate best-performing outlets and focus effort on them. or Objective 3 CHANNEL STRATEGY AS AN OVERALL CORPORATE OBJECTIVE The management of the company would be in charge of the overall corporate strategy-making. As for the strategy making there would be our long-term and short-term strategies. For our long-term it would involve the profitability of our product line to ensure that we would be earning more profits. As for our short-term strategy it is our advertising and promotion of the product. This is going to be implemented to promote sales and promotions of our new products and other events foreseen in the next month to 12
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