The Samsung Group is a South Korean multinational conglomerate, headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand. Under the vision of "Shape the Future with Innovation and Intelligence" Samsung Research is actively conducting Research and Development (R&D) to identify new future growth areas and secure advanced technologies for its products to create new value and improve people's lives. Samsung's R&D division is the finest and core division of Samsung Group.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The Samsung Group is a South Korean multinational conglomerate, headquartered in
Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united
under the Samsung brand. Under the vision of "Shape the Future with Innovation and
Intelligence" Samsung Research is actively conducting Research and Development (R&D) to
identify new future growth areas and secure advanced technologies for its products to
create new value and improve people's lives. Samsung's R&D division is the finest and core
division of Samsung Group.
Assume, you have been selected as the Head of Samsung's R&D Division. Under former HOD's
management, the group worked sufficiently with his encouragement and support. Since you
have taken the power, the group's exhibition has descended.
By what means will you distinguish their concern and propose a solution for it?
Transcribed Image Text:The Samsung Group is a South Korean multinational conglomerate, headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand. Under the vision of "Shape the Future with Innovation and Intelligence" Samsung Research is actively conducting Research and Development (R&D) to identify new future growth areas and secure advanced technologies for its products to create new value and improve people's lives. Samsung's R&D division is the finest and core division of Samsung Group. Assume, you have been selected as the Head of Samsung's R&D Division. Under former HOD's management, the group worked sufficiently with his encouragement and support. Since you have taken the power, the group's exhibition has descended. By what means will you distinguish their concern and propose a solution for it?
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