Build-Rite Construction has received favorable publicity from guest appearances on a public TV home improvement program. Public TV programming decisions seem to be unpredictable, so Build-Rite cannot estimate the probability of continued benefits from its relationship with the show. Demand for home improvements next year may be either low or high. But Build-Rite must decide now whether to hire more employees, do nothing, or develop subcontracts with other home improvement contractors. Build-Rite has developed the following payoff table:   Demand for Home Improvements Alternative Low Moderate High Hire ($250,000) $100,000 $625,000 Subcontract $100,000 $150,000 $415,000 Do nothing $50,000 $80,000 $300,000 Which alternative is best, according to each of thefollowing decision criteria?a. Maximinb. Maximaxc. Laplaced. Minimax regret

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Build-Rite Construction has received favorable publicity from guest appearances on a public TV home improvement program. Public TV programming decisions seem to be unpredictable, so Build-Rite cannot estimate the probability of continued benefits from its relationship with the show. Demand for home improvements next year may be either low or high. But Build-Rite must decide now whether to hire more employees, do nothing, or develop subcontracts with other home improvement contractors. Build-Rite has developed the following payoff table:

  Demand for Home Improvements
Alternative Low Moderate High
Hire ($250,000) $100,000 $625,000
Subcontract $100,000 $150,000 $415,000
Do nothing $50,000 $80,000 $300,000

Which alternative is best, according to each of thefollowing decision criteria?
a. Maximin
b. Maximax
c. Laplace
d. Minimax regret

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