Answered: Question 1. Analyze the competitive…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Pick a brand from the hospitality and tourism sector of your choice. Answer ALL the questions. Question 1. Analyze the competitive positioning of the chosen brand. A SWOT analysis (presented in Table format) is required to meet this objective. Question 2. a. Suggest 5 recommendations for the brand to improve its current positioning based on your own research. Your 5 recommendations must include (1) a product/service strategy, (2) a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and (5) a global marketing strategy. b. Evidence of relevant research.

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Evidence of relevant research with references. (only article journal)

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Suggest 6 recommendations for the brand to improve its current positioning based on your own research. The 6 recommendations must include (1) a product/service strategy, (2) a pricing strategy, (3) marketing tactics strategy, (4) sales strategy (5) a marketing communications strategy and (6) a global marketing strategy.

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