Q.1 Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing: • Describe two demographic variables used by Mr Price clothing. • Describe the targeting strategy approach by Mr Price clothing • Describe the positioning method adopted by Mr Price clothing.
Q.1 Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing: • Describe two demographic variables used by Mr Price clothing. • Describe the targeting strategy approach by Mr Price clothing • Describe the positioning method adopted by Mr Price clothing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This question is related to the STP process: Segmentation, targeting and positioning.
Q.1 Explain the terms Segmentation, targeting and positioning.
Q 2 Briefly describe the following in relation to Mr Price clothing:
• Describe two demographic variables used by Mr Price clothing.
• Describe the targeting strategy approach by Mr Price clothing
• Describe the positioning method adopted by Mr Price clothing.
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