CRAFTY is a premium producer and retailer of handmade bags that are not only beautifully designed and made to last, but friendly to the environment and socially inclusive.
All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles from our local suppliers. Our proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable our customers to express their personality.
Our Crafty is to become a global leader in sustainable fashion and a game changer in Africa.
We are committed to continually innovating the craft of bag making, to not only be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty.
Environmental commitment
- Ensure that all our products are made from recyclable material.
- Our production is not harmful to the environment, with no carbon emissions from our machinery.
- We uphold a minimum wastage policy in our factory, where our fabrics are maximized to the best of their capabilities.
Social commitment
- We have created full time employment for 6 local community members, with ambitions to grow this number substantially.
- We work with waste pickers who collect and trade recyclable materials for employment, to supply us with the tyre tubes.
- One of our goals is to create awareness around the topic of sustainable fashion in South Africa, and the African continent as a whole
Required:
COVID-19 has drastically changed the buying patterns and behaviours and therefore the retail industry. As such, Crafty is in the process of conducting an environmental analysis to ensure that they have positioned themselves to be as competitive as possible. Crafty has come to you to help them analyse the competitive nature of the
Explain the position of the market environment in the an environmental analysis
Step by step
Solved in 2 steps
