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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is a line extension? Describe how one of the followingmight create a line extension:a. Angel Soft toilet tissueb. Kellogg’s Frosted Flakesc. Dunkin’ Donuts ground coffeed. Gain laundry detergent
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5. Marketing activities create millions of jobs. True O False
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Product-Profitability Analysis; Scarce Resources Creighton Corporation produces a varietyof consumer electronic products. Unit selling prices and costs for three models of one of its productlines are as follows:[LO 11-7]No Frills Standard Options SuperSelling price $40 $70 $86Direct materials 10 14 16Direct labor (@ $20/hour) 10 20 30Variable overhead 3 6 9Fixed overhead 3 6 6Variable overhead is charged to products on the basis of direct labor dollars; fixed overhead isallocated to products on the basis of machine hours.Required2. Calculate for each product both the gross profit per unit and the contribution margin per unit. (Roundanswers to 2 decimal places, e.g., $15.459 = $15.46.) Are either of these profitability measures usefulfor planning the optimum short-term product mix? Explain.
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what is differentiation? What are some forms of differentiation in washing detergents? How does differentiation affect price?