Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Inside Job Movie Worksheet
1. How much money did the three Iceland banks borrow in a five-year
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period? 2. What was the result of the collapse of Iceland's banks in 2008? 3.
How much of Iceland's financial regulators went to work for the banks? 4.
What resulted from the bankruptcy of Lehman Brothers and AIG?
5. After the Great Depression, how many years did America have economic
growth without a financial crisis?
6. How many total personnel did Morgan Stanley have in 1972? How much
capital did he have?
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