Company working in Textile Sector feels that there is a limit less boom in the industry especially in the category of female brands and just company need is bit of a financial support and strong marketing efforts on which re sufficient to prevail in the category. Although there are some leading brands in the category like Gul- Ahmad, Al-Karam Khadi and Nishat etc and all this are impairing entry of so many rivals as the presence of these giants are making competition tense and one cannot enter with ease. Although the boom is attracting the other company's although continuous downfall in country's economy and value of currency in association with strong competition and continuous change in technology are potent enough to impair intense increase in rivals of these giants. Tough the continuous decrease in value of currency and increase in competition might urge customers towards other brands which have less quality but with much lesser prices as compared to these competing brands. Required: a) Please indicate elements of micro environment as well as forces of Michael Porters indicated through the case. Please also quote how you observe the force in the given paragraph through quoting exact lines from the passage. b) Please develop sequential SWOT Analysis for the company given above on the bases of elements from micro environment. c) Indicate mission from the above-mentioned paragraph and evaluate it as per mission statement evaluation matrix.
Company working in Textile Sector feels that there is a limit less boom in the industry especially in the category of female brands and just company need is bit of a financial support and strong marketing efforts on which re sufficient to prevail in the category. Although there are some leading brands in the category like Gul- Ahmad, Al-Karam Khadi and Nishat etc and all this are impairing entry of so many rivals as the presence of these giants are making competition tense and one cannot enter with ease. Although the boom is attracting the other company's although continuous downfall in country's economy and value of currency in association with strong competition and continuous change in technology are potent enough to impair intense increase in rivals of these giants. Tough the continuous decrease in value of currency and increase in competition might urge customers towards other brands which have less quality but with much lesser prices as compared to these competing brands. Required: a) Please indicate elements of micro environment as well as forces of Michael Porters indicated through the case. Please also quote how you observe the force in the given paragraph through quoting exact lines from the passage. b) Please develop sequential SWOT Analysis for the company given above on the bases of elements from micro environment. c) Indicate mission from the above-mentioned paragraph and evaluate it as per mission statement evaluation matrix.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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