Question: Choose an Organic Food Retails (Real Company) 1. Introduction of the Organic Food Retail Service based on Background 2. Mission Statement for the marketing plan 3. Situation Analysis: External environment i. Competitive environment (direct & indirect competitors) ii. Economic environment iii. Demographic environment
Industry for the marketing plan: Organic Food Retail
Background : The marketing plan focus on the purpose of describing the current marketing elements and it describes about the current position of the market. Marketing plan covers the clear goals and objectives of the business and helps to achieve the success. In the marketing plan, there is a description of the demand of the product, service or there is a discussion on strengths and weakness from the competitor’s point of view (Duermyer, 2012).
Question: Choose an Organic Food Retails (Real Company)
1. Introduction of the Organic Food Retail Service based on Background
2. Mission Statement for the marketing plan
3. Situation Analysis: External environment
i. Competitive environment (direct & indirect competitors)
ii. Economic environment
iii. Demographic environment
iv. Social and cultural environment
v. Political and legal environment
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