(a) Find and report the revenue graph of any one “product category” (not a brand) covering the first year of the introduction (or many years back) to now (the graph may show the world’s revenue or one country’s revenue) and (b) discuss which strategy, offensive or defensive, should be used for the product category now and in the near future.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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(a) Find and report the revenue graph of any one “product category” (not a brand) covering the first year of the introduction (or many years back) to now (the graph may show the world’s revenue or one country’s revenue) and (b) discuss which strategy, offensive or defensive, should be used for the product category now and in the near future.
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