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Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
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COMPANY: iROBOT (robot vacuum)

MAKE SURE TO ANSWER ALL PARTS PLZ!

–Identify the 3 levels of product for each product you choose

–Provide 3 detailed bullet points per each of the 3 levels of product

–Be sure to describe the core customer value, the actual product as well as the augment product

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