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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

COMPANY: iROBOT (robot vacuum)

MAKE SURE TO ANSWER ALL PARTS PLZ!

–Identify the 3 levels of product for each product you choose

–Provide 3 detailed bullet points per each of the 3 levels of product

–Be sure to describe the core customer value, the actual product as well as the augment product

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